The Volokh Conspiracy - Fred Goldman's Attempt to Seize O.J.'s Right of Publicity:

The Volokh Conspiracy - Fred Goldman's Attempt to Seize O.J.'s Right of Publicity:: "The theory is simple: O.J. owes Goldman, according to the Complaint, $38 million (the original $19 million wrongful death award plus interest). O.J. has a valuable asset -- his right of publicity, which is to say the right to distribute merchandising containing his name, likeness, signature, voice, and the like (e.g., autographs, T-shirts, coffee mugs, and the like), the right to license these items for merchandising, and the right to license these items for advertising. Goldman, the theory goes, may therefore seize the asset to help satisfy the judgment, just like he could seize real estate, tangible property, patents, copyrights, and the like."